Technological Innovations revolutionizing the Digital Marketing Platforms    

Fast changing technology is playing deciding role in the growth of any business across the globe. E-Commerce is one such field where innovative technology is incorporated across the E-Commerce value chain. New technology comes out with ways and means to bring sellers and customers on the same platforms more efficiently. Mobile Apps and Web Platforms are widely used to manage customer orders, deliveries, payments and returns. Technology also plays the vital role across E-Commerce value chain in the field of marketing and advertising. Technology plays crucial role by providing customized and personalized products and services that are essential ingredients of success in E-Commerce.

More advanced and sophisticated technology are evolving which will play the crucial role in the value chain of E-Commerce.

Five Futuristic Technologies that will effect E-Commerce

Omnipresent E- Commerce trend in the making

Mobile Phones have become the integral part of our lives, and today we can’t imagine to conduct day to day activities without a Mobile. At every step we need Mobile Phone as a tool to carry out various important activities. The iPhone technology is fast upgraded and companies are offering new versions with new features every other day. Hence these mobile devices will be in vague for conducting the E-Commerce activities in time to come.

The rolling out of 5G mobile network is going to benefit the users across the world; they will be able to conduct internet activities on the mobile phone and thus opening ways for Mobile Commerce.

Mobile Apps are being used by online retailers across Europe and trend is picking up in other parts of the world. The trend has already started to launch new E-Commerce Apps, as e – tailers are requesting their customers to buy products by using mobile – based apps.

Digitalization of Supply Chain

Timely delivery is the foremost priority of the customers. Hence all E-Commerce companies are trying their level best to ensure on-time delivery. Optimization of the supply chain is the need of the hour and every player in the field ensuring to offer efficient and faster delivery modes. Innovative technology is also enabling other related activities in supply chain.

Some other areas of supply chain will be open for transformation under the new emerging technology. Robotic technology and drones may be used for warehouse management and delivery of shipments. Digital markers will provide the brand protection, and counterfeit products can be easily shunted out.

All big players of E- Commerce companies like Amazon, Alibaba and Chewy are investing in the emerging technology startups specialized in warehousing and logistics. This move will enable them to enjoy competitive advantage over their competitors.

Artificial Intelligence –Driven Individualized Service

In the prevailing cut throat competition, it is bit difficult to make a ground in an ordinary fashion hence there is fierce competition among the E-Commerce players to provide unique and effective solutions to the customers.

AI startups are coming out with innovative solutions for E-Commerce companies as they hold key for targeting tentative customers. AI enabled personalized services hold key for the online retailers to approach the right customers at the right time and on the right platform. Some AI Companies are providing solutions by using visual search and discovery tools to link individual images with the customer’s interest  to recommend products he or she is tentatively going to purchase. Text and Voice message too are used to provide AI enabled personalized solutions.

Anticipation-Driven Forecasting

Anticipatory Shipping is relatively new experiment carried out by Amazon where the company read customers’ pattern of purchase and instead of reminding the customers they deliver the products to Customer’s nearest catering centre. Though relatively a new concept but certainly have the potential to win the customer’s loyalty.

Technology Driven Payment Mode

Convenience is the much sought after proposition of E-Commerce. Quick, accurate and secure payment play a vital role in exponential growth of the sector in recent times. According to the survey more than fifty percent of customers in developed world using smartphone for making mobile payment. More recently the contactless payment options like Google Wallet and Apple Pay are more secured mode of payment. The higher degree of security in latest developed payment mode encourages the customers to choose cashless payment options.

Future Prospects for E-Commerce

Beyond doubt E-Commerce is all set to achieve new heights in business growth. With more and more people using the latest technology- the online marketing trend is going to pick up momentum. So it is a win-win situation for both, the sellers and the customers.